Accessing the world’s largest and most diverse panel, and leveraging our in-house expertise, we help you put together research & insights that are tailored specifically to your sports marketing objectives.
How we do it
We measure
Experience, behavior, favorability, and advertising impact.
We leverage
Question-based surveys and thousands of different audience segments.
We deploy
In-context studies, with options to include eye-tracking and neuro-marketing technology.
The Result
A study that removes bias by allowing respondents to naturally receive the content, capturing the true impact.
The Payoff
Measure
Get down to the fine details of the audiences you’re looking to attract, by understanding what they care about, what they pay attention to, and what drives sentiment.
Monetize
Understand motivations and friction points of your consumers and your competitors’ to unlock key opportunities. Confidently effect personalization at scale and across personas, ensuring your marketing moves the needle.
Maximize
Refine your campaigns with confidence, knowing you can remove bias by including technology such as eye-tracking for visual components.